Retail Promo Calendar 2026

New Year salesInternational

Launch "New Year, New You" bundles to capture resolution-driven buyers.

Winter sales (soldes d’hiver)France

Run progressive markdowns across the four official sales weeks for maximum clearance.

Wed 7 Jan (8am) – Tue 3 Feb in most of mainland France, Martinique, Guyane and Mayotte. Exceptions: Meurthe-et-Moselle, Meuse, Moselle, Vosges Jan 2–29; Guadeloupe Jan 3–30; Saint-Pierre-et-Miquelon Jan 21–Feb 17; Saint-Barthélemy and Saint-Martin May 2–29; La Réunion Sep 5–Oct 2. Official source

Super Bowl LXUS

Tie limited-time offers to game-day themes: snacks, screens, watch-party bundles.

Valentine’s DayInternational

Promote gift sets and couple bundles starting two weeks early.

Ramadan & Eid al-FitrInternational

Feature iftar essentials during the month and gifts, fashion and sweets for Eid.

Approximate: Ramadan began around Feb 18 and Eid al-Fitr fell around Mar 20, 2026; exact days depend on moon sighting and vary by country. Eid al-Fitr is a public holiday in Ghana.

Ghana Independence DayGhana/West Africa

Celebrate with patriotic branding and "Made in Ghana" product spotlights.

International Women’s DayInternational

Highlight women-led brands and run empowerment-themed campaigns.

Mother’s Day (UK, Mothering Sunday)UK

Start gift guide promotions 10 days before for early shoppers.

Fourth Sunday of Lent (three weeks before Easter Sunday).

Easter Sunday & Easter MondayInternational

Feature spring collections, family bundles and Easter-themed packaging.

Spring promotionsInternational

Refresh storefront visuals with spring colours and seasonal product swaps.

Labour Day (Fête du Travail)France

Most shops close in France: run the offer online or the day before.

Mother’s Day (US)US

Second Sunday of May: run a separate campaign from your European dates.

Mother’s Day (France, Fête des mères)France

France’s biggest gifting Sunday of spring: build the gift guide two weeks ahead.

Last Sunday of May, moved to the first Sunday of June when it falls on Pentecost (Pentecost 2026 is May 24, so no shift).

Father’s Day (FR, UK, US)International

Third Sunday of June in all three markets: curate "gifts for him" and personalisation.

Summer solsticeInternational

Launch summer essentials campaigns with outdoor and travel themes.

Summer sales (soldes d’été)France

Plan your markdown steps before day one: the opening days set the pace.

Started Wed 24 Jun (8am); originally due to end Tue 21 Jul, extended by government order to Tue 28 Jul after the heatwave. Exceptions: Corse Jul 8–Aug 4; Saint-Pierre-et-Miquelon Jul 15–Aug 11; Guadeloupe Sep 26–Oct 23; Martinique Oct 1–28; Saint-Barthélemy and Saint-Martin Oct 10–Nov 6; La Réunion held its summer sales Feb 7–Mar 6. Official source

Republic Day (Ghana)Ghana/West Africa

Statutory holiday again since 2025: engage communities with local-pride offers.

Summer promotionsInternational

Push clearance on spring inventory and introduce summer exclusives.

Bastille Day (14 juillet)France

Run tricolour-themed promotions and celebrate French heritage products.

Back to schoolInternational

Target parents with school supply bundles and "get ready" checklists.

School starts in France (la rentrée)France

Promote school supplies through late August: the rush peaks the week before.

Pupils return Tue 1 Sep 2026 in mainland France (teachers Mon 31 Aug). Official source

Rentrée promotionsFrance

Offer discounts on electronics, fashion and office essentials for the new season.

Labor Day (US)US

Run end-of-summer clearance sales with a long-weekend urgency angle.

Founder’s Day (Ghana)Ghana/West Africa

Celebrate national heritage with culturally themed product showcases.

Black History Month (UK)UK

Spotlight Black-owned brands and heritage products throughout the month.

HalloweenInternational

Launch themed products and limited-edition packaging three weeks before.

Singles’ Day (11.11)International

Run self-care and self-gift promotions for online shoppers.

Thanksgiving (US)US

Fourth Thursday of November: open early access to Black Friday deals.

Black FridayInternational

Tease deals a week early. If you show a countdown, end the offer when it says.

Cyber MondayInternational

Focus on digital products, online exclusives and free shipping offers.

Christmas seasonInternational

Start gift guides on Dec 1 and ramp up last-minute shipping reminders from Dec 15.

Farmers’ Day (Ghana)Ghana/West Africa

First Friday of December: honour agriculture with farm-to-table and local produce promotions.

Christmas DayInternational

Shops close: push e-gift cards and click-and-collect cut-off times beforehand.

Boxing Day salesInternational

Launch post-Christmas clearance to capture gift-card and returns traffic (UK, Ghana and other Commonwealth markets).

KwanzaaInternational

Celebrate with culturally meaningful product features and community campaigns.

New Year’s EveInternational

Push party supplies, fashion and "year in review" engagement content.

Winter sales 2027 (soldes d’hiver)France

Plan stock and markdown steps in December: the sales open in the first week of January.

Derived from the legal rule (second Wednesday of January at 8am, brought forward to the first Wednesday when the second falls after the 12th; four weeks). No official 2027 calendar published as of 6 Oct 2026; regional and overseas exceptions will apply. Official source

Super Bowl LXIUS

Falls on Valentine’s Day in 2027: pair game-night and date-night offers.

Valentine’s DayInternational

Promote gift sets and couple bundles starting two weeks early.