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Calendrier promo commerce 2026

Planifiez toute votre année avec un calendrier des fêtes commerciales, événements d'achat et opportunités promotionnelles.

January

2 events
Jan 1-31
International

New Year Sales

Launch "New Year, New You" bundles to capture resolution-driven buyers.
Jan 8 - Feb 4
France

Soldes d'Hiver

Run progressive markdowns across official sales weeks for maximum clearance.

February

2 events
Feb 14
International

Valentine's Day

Promote gift sets and couple bundles starting 2 weeks early.
Feb (1st Sun)
US

Super Bowl Sunday

Tie limited-time offers to game-day themes even outside the US for viral reach.

March

3 events
Mar 6
Ghana

Ghana Independence Day

Celebrate with patriotic branding and "Made in Ghana" product spotlights.
Mar 8
International

International Women's Day

Highlight women-led brands and run empowerment-themed campaigns.
Mar (last Sun)
France

Mother's Day (UK/FR)

Start gift guide promotions 10 days before for early shoppers.

April

2 events
Apr 5-6
International

Easter Weekend

Feature spring collections, family bundles, and Easter-themed packaging.
Apr 6-30
International

Spring Sales

Refresh storefront visuals with spring colours and seasonal product swaps.

May

2 events
May 1
France

Fete du Travail

Offer one-day flash sales or free shipping to mark Labour Day.
May 10 (US) / May 31 (FR)
International

Mother's Day

Run separate campaigns for US and French dates to capture both audiences.

June

3 events
Jun 21
International

Father's Day

Curate "gifts for him" collections and promote personalisation options.
Jun 24 - Jul 21
France

Soldes d'Ete

Plan your markdown strategy in advance -- the first weekend drives 40% of sales.
Jun 21
International

Summer Kickoff

Launch summer essentials campaigns with outdoor and travel themes.

July

3 events
Jul 1-31
International

Summer Sales

Push clearance on spring inventory and introduce summer exclusives.
Jul 14
France

Bastille Day

Run tricolour-themed promotions and celebrate French heritage products.
Jul 1
Ghana

Republic Day (Ghana)

Engage communities with local pride campaigns and special offers.

August

2 events
Aug 1-31
International

Back to School

Target parents with school supply bundles and "get ready" checklists.
Aug (late)
France

La Rentree

Stock and promote fournitures scolaires -- France's biggest back-to-school rush.

September

3 events
Sep 7
US

Labor Day (US)

Run end-of-summer clearance sales with a long-weekend urgency angle.
Sep 1-15
France

Rentree Sales

Offer discounts on electronics, fashion, and office essentials for the new season.
Sep 21
Ghana

Founders' Day (Ghana)

Celebrate national heritage with culturally themed product showcases.

October

2 events
Oct 31
International

Halloween

Launch themed products and limited-edition packaging 3 weeks before.
Oct 1-31
UK

Black History Month (UK)

Spotlight Black-owned brands and heritage products throughout the month.

November

3 events
Nov 11
International

Singles' Day (11.11)

Run self-care and self-gift promotions -- the world's biggest shopping day.
Nov 27
International

Black Friday

Tease deals a week early and use countdown timers to build urgency.
Nov 30
International

Cyber Monday

Focus on digital products, online exclusives, and free shipping offers.

December

5 events
Dec 1-24
International

Christmas Season

Start gift guides Dec 1 and ramp up last-minute shipping reminders from Dec 15.
Dec 26
International

Boxing Day Sales

Launch post-Christmas clearance to capture gift-card and returns traffic.
Dec 26 - Jan 1
International

Kwanzaa

Celebrate with culturally meaningful product features and community campaigns.
Dec 31
International

New Year's Eve

Push party supplies, fashion, and "year in review" engagement content.
Dec (early)
Ghana

Farmers' Day (Ghana)

Honour agriculture with farm-to-table and local produce promotions.

Total events tracked

32

across 12 months and multiple regions

Questions fréquentes

Pourquoi un calendrier promo retail est-il important ?

L'essentiel du CA retail vient de quelques fenêtres à fort trafic — Black Friday, Noël, fête des mères, rentrée, Saint-Valentin, Ramadan, soldes d'été. Manquer la fenêtre marketing d'une seule = du CA perdu qu'on ne récupère pas. Un calendrier permet de planifier 2-4 semaines à l'avance plutôt que de bricoler.

Quelles régions et fêtes sont couvertes ?

France & UE (fête des mères, soldes d'été/hiver, Black Friday, Noël, Pâques, Saint-Valentin), Ghana/Afrique de l'Ouest (Independence Day, saisons de récolte), US (Labor Day, Thanksgiving, Black Friday), plus événements retail mondiaux. Filtrez par région.

Est-ce gratuit ? Puis-je l'utiliser pour mon activité ?

100 % gratuit, sans inscription. Utilisez-le pour votre planning — imprimez-le, collez-le dans le calendrier de votre équipe, mettez des rappels. Les abonnements liflio connectent le calendrier à la génération de campagnes : 2 semaines avant chaque fête, vous avez une campagne pré-construite prête à publier.

Quelle différence avec un calendrier marketing générique ?

Les calendriers marketing génériques listent toutes les dates concevables. Celui-ci est filtré pour la pertinence retail avec des angles promo pour chaque fenêtre — quoi remiser, qui cibler, quel ton marche. Pensé PME retail, pas marketeur grand compte.

Et après ?

Cet outil est un aperçu. Voici la suite chez liflio.

Optimisation de campagnes IA (complet)

Automatisez les campagnes que le calendrier vous dit de lancer.

Générateur de promos & deals IA

Générez les cartes deal saisonnières pour chaque fenêtre promo.

Marketing IA pour épiceries

Planning promo hebdo + saisonnier pour l'épicerie.

Tarifs

À partir de 29 €/mois. Automatisation calendrier-campagnes incluse.

Vous voulez le moteur marketing complet ?

Liflio AI transforme les photos de produits en flyers professionnels, campagnes sociales, et les distribue à de vrais clients — automatiquement.