Free Tool
Brand Color Palette Generator
Generate beautiful, on-brand color palettes for your retail store's marketing materials and social posts.
Example
Business type: Bakery / Cafe. Mood: Warm & Inviting. No base colour.
Primary: #bd7328 Secondary: #ccc366 Accent: #c6e236 Background: #f6f5f3 Text: #352e27
Use the primary for your logo and headings, the accent sparingly for prices and buttons, and the background and text pair for body copy. Check the text colour against the background on your own printer and screen before you commit.
Free-tool terms
- Free, with no sign-up and no usage limit on this page.
- The palette is calculated in your browser: this tool doesn't send your choices to Liflio's servers.
- If you have accepted analytics cookies, the audience-measurement tools described in our privacy policy run here as on the rest of the site.
- The colours are calculated from your business type, mood and optional base colour — check contrast and legibility on your own materials.
- You may use the result commercially; you remain responsible for what you publish.
- Paid Liflio plans (from €29/month, with a 7-day free trial) are a separate product from this tool.
Frequently asked questions
How do I pick the right colors for my retail brand?
Start with your business type (cafe, boutique, salon, etc.) and a mood (warm, modern, luxurious, playful). The business type sets a base hue (or use your own base colour), and the mood sets saturation, lightness and fixed hue offsets for the secondary and accent colours — close neighbours for harmony, a further shift for the accent. You get five roles: primary, secondary, accent, background and text. Change the mood to compare in seconds.
Is this free? Can I use the colors commercially?
100% free, no signup, no commercial restrictions. Hex codes generated belong to nobody — use them on flyers, websites, packaging, business cards, signage, anywhere.
What's the difference between this and Coolors or Adobe Color?
Coolors and Adobe Color are general design tools with far more controls. This one is deliberately narrow: you pick a kind of shop and a mood, and get a five-colour set with a role for each colour — a quick starting point rather than a design suite.
How do I use these colors across all my marketing?
Save the palette and apply it manually — or use liflio's Brand Kit on a paid plan. Brand Kit locks your palette across every generated flyer, social post, deal card, and giveaway page, so your brand stays consistent without manual color-picking each time.
What's next?
This tool is a sample. Here's what comes next inside liflio.
AI Flyer & Catalog Generator (full)
Apply your palette automatically to every flyer via Brand Kit.
Free Flyer Text Generator
Pair your brand colors with brand-voice copy.
AI Marketing for Fashion Boutiques
Build a boutique brand identity, then run drop campaigns.
Pricing
Plans from €29/month. Brand Kit included on all tiers.
Want the full marketing engine?
Liflio AI turns product photos into professional flyers, social campaigns, and distributes them to real customers — automatically.