Google Pomelli reached France in the spring of 2026. If you run a shop and searched for it, you probably found two kinds of pages: press releases repeating Google's announcement, and reviews written for the American launch. Neither answers the question a French shop owner actually has: can I use this thing for my store, this week, in my language, with my products?
This guide answers that from Google's own help pages, not from screenshots. Every claim below links to the page it came from, and the facts were checked on 3 September 2026. Pomelli is a Google Labs experiment, so it changes; where it says "not documented", that means Google's help centre did not describe the feature on that date.
What Pomelli is
Pomelli is an AI marketing tool from Google Labs, built with Google DeepMind. You give it your website address. It reads the site and builds what Google calls a "Business DNA": your colours, fonts, tone of voice and the kind of imagery you use. From that DNA it suggests campaign ideas, then generates the assets: social media visuals, product photos through a feature called Photoshoot, and short animations through Animate. Newer additions let it draft a brand book and stand up a simple website.
It is free of charge at the time of writing. Google's Get started with Pomelli page says users can currently run "several hundred image and video generations" at no cost. Access is for people aged 18 and over, with a Google account.
That combination, free plus on-brand plus fast, is why so many people are curious about it. For a shop that has never had a designer, the first result is impressive.
Is Pomelli available in France?
Yes. On 21 April 2026 Google announced it was rolling out Pomelli in English across the E.U., plus Iceland, Liechtenstein, Norway, Switzerland and the U.K. France is on the list. So is Ghana, along with most of the world: Google's Where you can use Pomelli page lists well over a hundred countries and territories.
The catch is the language. That same availability page lists exactly one supported language: English. There is no French interface and no French generation, and Google has not announced a date for other languages. A French shop can sign in today, feed it a French website, and get its campaign ideas and captions back in English.
Two things follow from that. First, the Ghanaian shop owner has no problem at all: English Pomelli is fully usable in Ghana. Second, the French shop owner has a translation step between every generated asset and the customer who will read it. That is not a reason to dismiss Pomelli. It is a reason to know what you are signing up for.
What Pomelli does well
It is worth being fair here, because a comparison that only lists gaps is not useful to anyone.
It understands a brand from a URL. The Business DNA step is the strongest part of the product. It picks up palette, type and tone without you filling in a form, and the campaign ideas it proposes usually fit the business.
It produces a lot, quickly. A campaign gives you several variations across formats in one pass. If you need ten social visuals for a launch and have no designer, that is a real saving.
Photoshoot is genuinely useful for products. Placing a product in a generated scene, with consistent lighting, is something small shops used to pay for. Pomelli's Catalog can save a Photoshoot result as a catalog item so you can reuse it.
Two connected apps. According to Google's Share assets to connected apps page, you can send visuals to Google Ads (sharing them does not launch a campaign) and post directly to Instagram from a professional account, with a "Post now" button.
What Pomelli does not do, as of today
These are the four gaps that matter most for a shop that sells physical products. Each one is checked against the Google page linked beside it, and each one is a structural difference, not a missing button. Adding French to Pomelli would not close any of them.
| Question | Pomelli (Google's help pages, 3 Sept 2026) | Why it matters to a shop |
|---|---|---|
| Language | English only. No other language listed, no date announced. | Every caption and idea needs translating before a French customer sees it. |
| Product catalogue | Items are added one at a time: from a product URL, by hand, or from a Photoshoot. No store connection is documented. A catalog item has a name, a description and images; no price field. | A shop with 300 products and weekly price changes cannot keep this current by hand. |
| Scheduling and publishing | Download, then post by hand. Instagram (professional accounts) can post immediately; Google Ads receives shared visuals. No scheduling is documented. | Thursday's promo still has to be posted on Thursday, by you, on each network. |
| No print format is documented. Animate exists in 9:16 only. | The A4 flyer in the window and the leaflet at the till are still a separate job. | |
| Price | Free of charge during the Labs period. | Hard to beat on cost. The question is the time you spend around it. |
Sources: Google Labs Help, Where you can use Pomelli, Build your Business DNA & Catalog, Share assets to connected apps, Create Campaigns in Pomelli.
Two different starting points
The clearest way to see the difference is not a feature list but where each tool starts. Pomelli starts from your website and works outward to visuals. A catalogue-first tool starts from your products and prices and works outward to every place they need to appear, including print and a consumer deals site.
Neither starting point is wrong. A consultant, a café or a service business with no product list is well served by the top lane. A grocer, a boutique or a hardware store with prices that move every week lives in the bottom lane, and the top lane makes them retype their catalogue.
Who should use Pomelli
Use it, and enjoy that it is free, if most of these are true for you:
You work in English, or you are happy translating every caption. You have a handful of products or none. You post yourself and do not mind doing it network by network. You never print. You mainly want good-looking visuals and campaign ideas from your website, fast.
A French shop that fits that description loses nothing by trying Pomelli today. It is a well-made tool, and the price is right.
Who needs more than Pomelli
You need something else, or something alongside it, if the shop has a catalogue that changes, prices that need to be right on every asset, several channels to feed on a schedule, a flyer to print, and customers who read French.
That is most independent retailers in France. The job is not "make a nice image". The job is "get this week's offers, with the right prices, in front of the people who buy from me, on every channel, in French, without spending Thursday evening doing it".
How Liflio fits
Liflio starts from the catalogue. It imports products and prices from Shopify and WooCommerce (PrestaShop is in beta), generates posts and flyers in French, schedules and publishes them directly to eight channels, renders A4 flyers as PDF, and can list catalogues, coupons and price cuts on Liflio Deals, the consumer deals site at liflio.fr. Product names are translated at generation, so a French flyer for an English-language Shopify store stays French. The interface exists in French and English, and billing is in euros.
It is not free, and it is not a Pomelli clone. It is paid, with a short card-backed trial, and it does not try to redesign your website or write your brand book. We keep an honest side-by-side, with every Pomelli fact sourced and dated, on our Pomelli alternative page, including who should stay on Pomelli.
Want the week's offers out in French, with the right prices, without the Thursday evening? Start with the side-by-side comparison, then try Liflio with your own catalogue.
Frequently Asked Questions
Is Google Pomelli available in France?
Yes. Google listed France in its April 2026 European rollout and France appears on the "Where you can use Pomelli" help page. The tool is offered in English only, which is the sole language that page lists, and Google has not announced a date for French. Checked on 3 September 2026.
Is Pomelli free?
Yes, as of today. Google's "Get started" page says you can currently use Pomelli at no charge and run several hundred image and video generations. It is a Labs experiment, so that could change; there is no announced pricing. Access is limited to users aged 18 and over with a Google account.
Can Pomelli publish to social media?
Partly. Google's help pages describe downloading assets and posting them yourself. Two apps can be connected: Instagram, where a professional account can post immediately, and Google Ads, which receives shared visuals without launching a campaign. No scheduling feature is documented, and no other network has a direct connection.
Does Pomelli import products from Shopify or WooCommerce?
Not according to Google's Catalog help page, which describes three ways to add an item: from a product URL, from scratch by hand, or from a Photoshoot result. No store connection is documented, and a catalog item holds a name, description and images without a price field, so prices are not carried onto assets.
Can Pomelli make a printable flyer?
No print format is documented in Google's help pages as of September 2026. Campaigns produce social and web assets, and the Animate feature works in 9:16 only. A shop that needs an A4 flyer for the window or the till still has to build it elsewhere, with the prices added by hand.
Liflio Team
Liflio Team